Sales Manager
Job Description

The sales manager job description outlines the key tasks, duties and responsibilities of the sales manager job.

The job will vary from industry to industry and company to company but the core functions and competencies of the sales manager function are standard.

Businessman holding board with words Sales Manager written on it

Revise the sample job description for a sales manager to reflect the requirements of the position you are specifying. Make use of the related job description resources to write an informative and accurate job description.


General Purpose

Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.

General Sales Manager Duties and Responsibilities

  • develop a sales strategy to achieve organizational sales goals and revenues
  • set individual sales targets with sales team
  • delegate responsibility for customer accounts to sales personnel
  • co-ordinate sales action plans for individual salespeople
  • oversee the activities and performance of the sales team
  • ensure sales team have the necessary resources to perform properly
  • monitor the achievement of sales objectives by the sales team
  • liaise with other company functions to ensure achievement of sales objectives
  • evaluate performance of sales staff
  • provide feedback, support and coaching to the sales team
  • plan and direct sales team training
  • assist with the development of sales presentations and proposals
  • develop online sales platforms
  • co-ordinate and monitor online sales activity
  • investigate lost sales and customer accounts
  • track, collate and interpret sales figures
  • forecast annual, quarterly and monthly sales revenue
  • generate timely sales reports
  • develop pricing schedules and rates
  • formulate sales policies and procedures
  • help prepare budgets
  • control expenses and monitor budgets
  • maintain inventory control
  • conduct market research and competitor and customer analysis
  • analyze data to identify sales opportunities
  • develop promotional ideas and material
  • attend trade meetings and industry conventions
  • cultivate effective business relationships with executive decision makers in key accounts

Education, Qualifications and Experience

  • business degree or related professional qualification
  • experience in all aspects of planning and implementing sales strategy
  • technical sales skills
  • proven experience in customer relationship management
  • knowledge of market research
  • experience in managing and directing a sales team
  • relevant product and industry knowledge
  • solid understanding of digital sales platforms
  • experience with relevant software applications

Key Competencies and Skills

  • excellent written and verbal communication skills
  • organization and planning
  • problem analysis and problem-solving
  • information management
  • team-leadership
  • formal presentation skills
  • persuasiveness
  • adaptability
  • innovation
  • judgment
  • decision-making
  • stress tolerance

Sales Manager Job Applications

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Include a convincing sales manager cover letter with your job application.

Sales Manager Job Description Pages

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Latest Update - Sales Manager Salary

ZipRecruiter reports the average salary for Sales Manager jobs in the United States is $71,000 as of March 2023.

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