Sales Manager Cover Letter Example

Sample sales manager cover letter that can easily be adapted to create your own compelling cover letter.

A resume without a cover letter often lands up in the trash can. A well written and insightful cover letter provides concrete evidence of your suitability for the sales manager job opportunity.

Take time to target your cover letter to the specific job and persuade the employer that you are the right job candidate.

Sample Sales Manager Cover Letter

Your Name
Your Address
Your Contact details (phone and email)


Contact Name
Contact Job Title
Company Name
Company Address

Company City, State, Zip Code

Dear Mr/Mrs/Ms Last Name

Your recent job posting for a Sales Manager has captured my serious interest. I am confident that my X years experience as a sales professional provides me with the capabilities to be a valuable asset to your organization. The enclosed resume reflects a well qualified and success-driven candidate for this job.

Some key points that are relevant to this opportunity include:

  • successful track record of providing and driving powerful strategic vision to maximize growth and profitability
  • achievement of an average X% sales growth over the previous 3 years
  • conversion of over X% of customers to "repeat order" accounts
  • identification and penetration of new markets to build market share by X%
  • effective introduction of new product lines and programs to a diverse customer base
  • efficient implementation of operational planning to achieve aggressive budget goals
  • proven history of recruiting and developing top performing sales teams across X territories

I am positive that I can deliver the results you are looking for and I would welcome the opportunity to meet with you for an in-depth interview.

Thank you for your time and consideration, I look forward to hearing from you soon.


John Smith

How to write a job-winning sales manager resume

This sales management resume can easily be adapted for your own use. 

General sales manager duties and responsibilities

A full understanding of the duties and role of the sales manager are essential to writing a good cover letter. The full sales manager job description will assist you in developing your job application.

Key sales manager skills to highlight in your sales manager cover letter

There are a number of core sales management behaviors or competencies that will ensure success in your job. These can be articulated in your sales manager cover letter to highlight your suitability for the opportunity.

  • superior communication skills - verbal and written
  • strong persuasive ability
  • high level of presentation skills
  • effective negotiation skills
  • coaching and motivation skills
  • high energy level and stress-tolerance
  • high degree of strategic planning
  • strong relationship-building skills
  • well developed analytical and problem-solving skills
  • resilience and tenacity

This complete list of workplace strengths will help you identify your areas of expertise to highlight in your sales manager cover letter.

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