Sales Cover Letter Template

Your sales cover letter should motivate the reader to take action and call you to schedule the interview.

We show you how to get the employer's attention and impress as the right candidate for the sales job with a well written and compelling cover letter.

Highlight your measurable achievements as a sales professional and focus on your strengths and skills as they relate to the job opportunity.

Adapt this sample cover letter template for sales to create your own unique winning cover letter.

Sales Cover Letter Sample

Your Name
Your Address
Your Contact details (phone and email)


Mr Mark Stevens
Director of Human Resources
ABC Company
15 South Parkway
Long Island, NY 11551

Dear Mr Stevens

Your recent advertisement in the New York Times for a sales professional seems to perfectly match my experience and skills. Having worked in sales for the past 10 years with continued success in meeting business objectives I am enthusiastic and confident about the positive contribution I can make to ABC Company. Accordingly I have enclosed my resume for your consideration.

The following achievements highlight why I believe I am an excellent candidate for this position:

  • Generating more than $X in sales in less than Y years with excellent margins
  • Achieving an average of over X% sales growth across Y years
  • Developing and executing customer loyalty strategies and initiatives that resulted in X% increase in customer retention
  • Establishing critical business relationships with large scale clients including DEF Company and LMN Organization
  • Earning a reputation as a hard working and results-driven sales professional who thrives in a challenging, fast-paced environment

I will be calling you early next week to be sure you received my resume and to answer any questions you may have. I look forward to learning more about the position, ABC Company's plans and goals and how I can contribute to the success of your team.

Thank you for your time and consideration.


Jack Smith

What should a sales cover letter include?

Your cover letter should clearly highlight why your experience and achievements make you the ideal candidate for this sales job. Use this salesperson job description to clarify all the sales job duties and competency requirements.

This list of workplace strengths helps you to identify and highlight the relevant strengths to focus on in your cover letter.

12 core competencies for workplace success.

Your sales resume

Your sales resume is key to getting invited for the interview. Use this easy-to-adapt sample sales resume to format a well written and persuasive resume for the sales position.

Sales Resume Sample

Retail Sales Resume

How to write a powerful sales resume objective

Your resume objective statement should quickly convince the reader of your suitability for the sales job.

Sales Resume Objectives

Entry Level Sales Resume Objective

Sales Associate Resume Objective

How do I write a cover letter for retail?

You can use the excellent example cover letter at retail cover letter to send a persuasive cover letter for the retails sales job opportunity.

Entry level sales cover letter

How to write a cover letter for an entry level sales position that helps you stand out from the competition. Use this entry level cover letter sample template to develop a cover letter that works for you.

Entry Level Cover Letter

Entry Level Sales Resume

How do I write a cover letter for marketing?

The sample marketing cover letter can easily be adapted for your own use.

Marketing Assistant Cover Letter

Marketing Internship Cover Letter

Useful sales job application pages

Sales job interviews

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