Marketing Interview Questions and Answers

Preparing properly for marketing interview questions will make all the difference in how you come across to the potential employer.

Successfully presenting yourself as a confident and knowledgeable  marketing professional will set you apart from the other job candidates.

Expect questions that explore your previous marketing successes and accomplishments. Typical behavioral interview questions for marketing will explore your ability to persuade, innovate and influence. 

This list of questions for a marketing job interview with good sample answers will get you ready for your next interview.

Tell me about a successful marketing campaign you recently worked on. What was your contribution?

Share information but be careful of maintaining company confidentiality. Focus on a campaign that relates to the job you are interviewing for.

marketing concept

Highlight supporting metrics such as increase in sales, ROI, customer acquisition rate, leads.

Focus on the specifics of why the campaign succeeded and quantify your personal contribution.

Tell me about a marketing campaign that did not work as well as expected? What went wrong?

Your ability to determine why a marketing plan failed and to use the information to learn and improve is key. Be specific about why it went wrong and take accountability for your part.

What technologies have you used to reach your clients?

Show a good understanding of the latest technologies and how to leverage them even if you have not worked much with them. Read up about the latest developments in mobile marketing, hyper-targeting, augmented reality and social media. You should be able to convince the employer that you keep up with the latest marketing trends.

Give me an example of a brand strategy/marketing plan that you consider to have been very successful

Identify a successful brand and discuss the positioning, target market, the 4Ps (product, price, place and promotion). What would you retain and what would you change in the brand and why?

How have you delivered against targets over the last 6 months?

Expect specific marketing interview questions that assess your actual job performance and how goal orientated you are. Have the facts and figures ready. Provide examples of work-related goals you have set for yourself.

Why are you interested in marketing our product/service?

Your research and knowledge of the company will enable you to answer questions about their products, markets and competitors professionally and with confidence. Find out about the company's role in the industry, its target markets, products and services, revenues, annual data and any recent developments. Learn how to conduct valuable research on the company at preparing for job interviews.

Your research should ensure that you can answer the following marketing interview questions:

  • What have you learned about this company?
  • Why do you want to work here?
  • What do you know about our products and or services?
  • What marketing programs have we used in the past?
  • Who are our biggest competitors?

Expect behavioral marketing interview questions that explore the core competencies or behaviors needed for success in a marketing position.  Here are some examples of what you can prepare for:

Tell me about a time you were able to change a customer's mind when they told you "No"

The company is exploring your ability to influence and persevere. Highlight your ability to connect with the customer, to identify the customer's real needs and to persuade the customer that your product can satisfy these needs. Get more help with this question at behavioral interview answers

Give me an example of how you used your creativity and resourcefulness to meet a difficult marketing challenge

Creativity can manifest in many different ways. For guidance on answering interview questions about your ability to come up with new ideas and solutions go to behavioral answers

Tell me about a recent situation when you had to meet a very tight deadline

Coping with pressure and deadlines is integral to a marketing position. Highlight your planning and organizing skills, your ability to remain focused and calm under stress and your ability to efficiently use available resources.

Marketing interview questions will include those that explore your personal commitment to the job.

Why do you want to work in marketing?

Relate your answer to both your career and the company you are interviewing for. Highlight how your strengths and interests are a fit with the key competencies required for a successful marketing career. Examples include meeting challenges head on, working under pressure, creativity and innovation, data analysis and problem-solving, communication skills, teamwork and working to targets and goals.

Include reasons why you find the company an attractive employer. Your passion and motivation will set you apart from other candidates.

Which marketing book have you recently read?

This question is asked to measure your real passion for marketing. Be sure to have recently read a book that you can talk about. Focus on what you got from the book and its relevance to the challenges evident in the job you are interviewing for.

Gather together your best work samples. Put together a portfolio to present to the employer. Be ready for probing questions about the information in your portfolio.

Have some insightful questions ready to ask in your marketing interview. This will make you look competent and serious and will help you collect the information you need to evaluate the company and the job.

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Prepare for your next interview using these marketing interview questions and answers.

Job Interviews > Interview Guide > Marketing Interview



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