Retail Sales Job Description

Retail sales job description for easy reference. Retail sales jobs can involve a broad spectrum of duties and activities depending on the product, service and merchandise offered by the employer.

Retail store window with retail icons

The job description clearly outlines the common tasks and activities of a retail sales job and provides a description of the skills, knowledge and key competencies required in the job.

Adapt this job description example to match the requirements of your specific retail position.


General Purpose

To assist customers in finding and purchasing the required merchandise in a retail environment. To encourage customers to purchase products.

Main Job Tasks, Duties and Responsibilities

  • greet customers
  • find out the customer's needs
  • recommend, select and help locate the right merchandise
  • describe a product's features and benefits
  • demonstrate use and operation of the product
  • answer customer queries regarding the store and the merchandise
  • make suggestions and encourage purchase of products
  • provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
  • provide information about financing available
  • receive and process cash, check and charge/credit payments
  • provide change and receipts
  • bag or package purchases
  • gift wrap merchandise
  • count money, sort charge slips and balance monies
  • maintain sales records
  • place special orders
  • organize and process merchandise exchanges
  • process repair or alteration of merchandise
  • stay current with sales prices
  • recognize and monitor security issues
  • arrange and display merchandise
  • keep merchandise area tidy
  • take stock inventory
  • requisition new stock

Education and Experience

  • high school diploma or equivalent preferred
  • knowledge of customer service principles and processes
  • knowledge of sales principles
  • relevant product knowledge and training
  • experience in a retail, customer service or sales environment
  • basic business administration knowledge

Key Skills and Competencies

  • good communication skills
  • customer service orientation
  • patience
  • adaptability
  • initiative
  • persuasiveness
  • stress tolerance
  • high energy level
  • integrity

Retail sales resume and cover letter

Do you want to create a winning resume using this retail sales job description to help you? Use the sample retail sales resume to get ahead of the competition.

Always include a retail cover letter with your job application.

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Are you preparing for a retail sales job interview? These retail job interview questions with answer guidelines will set you up for success.

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Latest Update - Retail Sales Salary

ZipRecruiter reports the average salary for Retail Sales Associate job postings in the United States is $30,997 per year as of March 2023.

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