Marketing Manager
Job Description

The marketing manager job description outlines the typical tasks and responsibilities of the marketing manager job.

Marketing managers require certain competencies to perform the marketing manager function successfully, whatever industry they are working in. These common competencies are listed together with standard job requirements. 

This sample job description can be revised to reflect the marketing job you are specifying.


General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities

  • manage and coordinate all marketing, advertising and promotional staff and activities
  • conduct market research to determine market requirements for existing and future products
  • analysis of customer research, current market conditions and competitor information
  • develop and implement marketing plans and projects for new and existing products
  • expand and develop marketing platforms
  • manage the productivity of the marketing plans and projects
  • monitor, review and report on all marketing activity and results
  • determine and manage the marketing budget
  • deliver marketing activity within agreed budget
  • report on return on investment and key performance metrics
  • develop pricing strategy
  • create marketing presentations
  • liaise with media and advertising
  • collaborate with the sales function
  • monitor industry best practices

Education and Experience

  • business or marketing-related degree or equivalent professional qualification
  • experience in all aspects of developing and managing marketing strategies
  • technical marketing skills
  • proven experience in customer and market research
  • relevant product and industry knowledge
  • experience with relevant software applications

Key Competencies

  • excellent written and verbal communication skills
  • formal presentation skills
  • organization and planning
  • strategic thinking
  • problem analysis and problem-solving
  • team-leadership
  • persuasiveness
  • adaptability
  • creativity
  • judgment
  • decision-making

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Latest Update - Marketing Manager Salary lists the median national salary for Marketing Manager jobs in the United States as $65,000 as of August 2016.

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