There are many different answers to the question "What is customer service?" The following is a useful way to define customer service:
Customer service is how you deliver your product and service to the customer including the following:
Other useful definitions include:
Customer service is about creating a relationship of trust and loyalty beyond the immediate interaction.
It is what a company does to meet and exceed customer expectations
Customer service is a company-wide philosophy about understanding the customer and what they want and need
Customer service is the process of helping people find what they want during the entire transaction cycle
Customer service is the degree to which a product fails to meet, meets or exceeds customer's expectations. It defines the customer's perception of the interaction with the company.
The customer service job
As a customer service specialist it is important to recognize that your job is to "serve" the customer in the traditional sense. The dictionary defines service as "an act of helpful activity". It defines to serve as "to be of use".
These are excellent starting points for a definition of customer service. Today's customers want to be helped by someone of use to them. This basic premise has got lost in the clutter of scripted approaches and poor listening skills.
A customer service job applicant who demonstrates this fundamental understanding of what is customer service will get the serious attention of a potential employer.
In your interview clearly express your knowledge of what needs to be
done to provide excellent customer service and highlight your customer service skills.
How to provide good customer service
Key to good customer service
Recent research published in The Harvard Business Review shows three key components to providing good customer service.
All these factors contribute to an accurate definition of customer service.When understanding the customer service job, interviewing for a customer service position, writing a resume or cover letter for a job opportunity keep these factors in mind.
You will impress as an individual who has taken the time to really try and identify what good customer service means. You can use a customer service quote that resonates with you to highlight your passion for serving customers. Here are some of the better quotes.
Customer Service Quotes
Bill Gates "Your most unhappy customers are your greatest source of learning"
Neiman Marcus "The road to success is paved with well handled mistakes”
Sam Walton "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else"
Richard Branson "Don't promise what you can't deliver and deliver everything you promise"
Jeff Bezos "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better"
Howard Schulz "Great retailers recognize that they're in the business of constantly surprising and delighting their customers."
Meg Whitman "We think of our customers as people, not wallets."
Donald Porter "Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
Customer Service Interview Resources
Customer Service Job Search Resources
For more information on customer service duties and skills go to definition of customer service Part 2